Starfox Entertainment Company’s representative Lee Da Hee expressed, “In actuality, it’s difficult to bear the production fees of a drama just through PPL (advertisements) and sponsors. The usage of Hallyu stars and idols are effective in helping the return of production fees, thus broadcasting companies and production companies prefers them.”
When a Hallyu star is casted in a local drama, just solely the overseas broadcasting rights would have earned back 60-70% of the production fees. For MBC’s ‘Dr Jin’ whereby Kim Jaejoong was casted, a record-high overseas broadcasting rights proposal was received. The overseas importers are also engaged in a fierce battle for the drama.
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